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Ethical Investments

Your investments should reflect what matters to you. We help you align your money with your values, while still focusing on long term growth and financial goals

Modern | Dynamic | Honest

Responsible and ethical investing looks beyond financial performance, focusing on how companies behave and the impact they have on the world around them. This can include how they manage environmental issues such as energy use and sustainability, how they treat employees, customers and the communities they operate in, and how well they are governed at a leadership level.

These factors are often grouped under environmental, social and governance considerations, but what they mean in practice can vary significantly. Different funds and providers apply these principles in different ways, and it is not always clear what sits behind an investment or how closely it aligns with your personal views. For many investors, this creates uncertainty. You may want your money to reflect your values, but without the right guidance it can be difficult to know where to start or what to avoid.

That is where we add real value. We take the time to understand what matters most to you, whether that is avoiding certain industries, supporting more sustainable businesses or taking a balanced approach. We then help you build an investment strategy that reflects your principles, while still focusing on long term growth, diversification and achieving your financial goals.

Our aim is to give you clarity and confidence, ensuring your investments are not only working hard for you financially, but are also aligned with what you believe is important.

I recently met with Robert at Celtic Financial Planning in Mold and was thoroughly impressed. From the start, Robert was welcoming, approachable, and easy to talk to, which immediately put me at ease. He took the time to truly understand my financial goals and gave thoughtful, tailored advice without any pressure.

N Griffiths

Why Choose Us

Whole of Market

Ethical and responsible investing varies widely across providers. As independent advisers, we are not restricted to any one provider, allowing us to research the whole market and identify investments that genuinely align with your values, not just labels.

Robust Research

Our Investment Committee carefully reviews and monitors investment solutions, including their underlying holdings and approach to ethical investing. This ensures any recommendation has been through a thorough research process, giving you confidence in both its integrity and long term suitability.

Built Around Your Values

Ethical investing is personal. We take the time to understand what matters to you, whether that is avoiding certain sectors, supporting sustainable businesses or taking a balanced approach. Your investment strategy is then built to reflect your principles, alongside your long term financial goals.

Ethical Screening

Most ethical funds screen companies to decide whether they should be allowed into the portfolio. There are two types of screening that are commonly used: negative and positive. Negative screening is where you exclude certain things, usually alcohol, tobacco, arms and pornography companies or companies in oppressive regimes. Positive screening tries to include companies that add something to the community, that have good corporate governance and working practices, for example.

Using a mixture of the two types of screening can let the fund manager consider more arguments. Another way in which some fund managers incorporate socially responsible principles into their management is by talking to companies.

  • Climate Change
  • Natural Resources
  • Pollution & Waste
  • Recycling
  • Staff Welfare
  • Corporate Behaviour
  • Community Engagement
  • Product Liabilities

Example Fund Analysis

Arms & Ammunitions

80%

Tobacco

75%

Pollution

63%

Social Responsibility

50%

Green Energy

77%

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Frequently Asked Questions

Ethical or ESG investments consider more than just financial returns. They look at how companies operate, including their environmental impact, how they treat people and how they are managed.

This can involve avoiding certain industries, such as tobacco or fossil fuels, or actively investing in companies making a positive contribution. The right approach depends on your personal values and financial goals.

Performance can vary, just like any investment strategy. Ethical investments can deliver strong long term returns, but they should always be considered within a well diversified portfolio.

Our focus is on building a balanced strategy that aligns with your values while still targeting appropriate growth and managing risk over time.

This is one of the biggest challenges. Different providers define “ethical” in different ways, and some investments may appear responsible on the surface but hold underlying companies that do not fully align with your views.

We carry out detailed research and due diligence, helping you understand what you are actually invested in and ensuring your portfolio reflects your principles as closely as possible.

Yes, many ethical investment strategies allow you to exclude specific sectors, such as fossil fuels, arms, gambling or tobacco.

We work with you to understand what matters most, then build a portfolio that reflects those preferences, while still maintaining diversification and long term investment discipline.

Ethical investing is not about right or wrong — it is about what matters to you.

Some clients want a strong ethical stance, while others prefer a more balanced approach. We help you explore your options and build a strategy that aligns with both your values and your financial objectives.

Can we help?

If you’d like to discuss your financial planning, explore how we can support your goals, or make a general enquiry, we’d be happy to hear from you — simply complete the form or use the contact details below.

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01352 390 121

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