Pound Cost Averaging

Pound Cost Averaging: Unlocking the Power of Regular Investments

In the world of investing, there are numerous strategies investors deploy to maximise their returns. One of the most powerful, yet underappreciated methods, is pound cost averaging. While it may sound complex, the principle is straightforward and has the potential to yield impressive results over time.

What is Pound Cost Averaging?

Pound cost averaging is an investment strategy wherein an individual invests a fixed amount of money at regular intervals, regardless of the share price of the chosen investment. This could be monthly, quarterly, or any other predetermined period.

Why Does It Matter?

The magic of pound cost averaging lies in its simplicity and effectiveness. Since the amount you invest remains constant, you buy more shares or units when prices are low, and fewer when they’re high. Over time, this can lower the average cost of your holdings. Here’s why this strategy is worth considering:

  1. Reduced Risk: It can be challenging to predict the best time to invest. Pound cost averaging can reduce the risk of entering the market at the wrong time by spreading your investment over several points.
  2. Simplicity: Once set up, pound cost averaging is a hands-off approach. All you need to do is decide on the amount and frequency.
  3. Builds Discipline: This strategy encourages a disciplined approach to saving and investing. Regular investments can accumulate into a sizeable sum over time.

A Simple Example:

Let’s look at how pound cost averaging works in action. Suppose you decide to invest £100 every month in a particular fund.


Fund Price (£)

Units Purchased
















Over the five months, you’ve invested £500 and purchased 52.7 units. The average price of the fund during this period was £9.6. Using pound cost averaging, the average cost of your units is around £9.49 (£500/52.7). If you had invested a lump sum of £500 in the first month, you would have bought the units at £10 each.

The Power of Regular Investments

When you combine pound cost averaging with the compounding effect of reinvesting dividends or interest, the results can be significant over the long term. Regular investments can accumulate and grow, harnessing the power of compound interest.

In conclusion, pound cost averaging is a strategic and disciplined way to invest in the market, especially during volatile periods. While it doesn’t guarantee a profit or protect against a loss in declining markets, it offers a systematic approach to capitalising on long-term market trends.

Note: It’s essential to approach pound cost averaging and all investment strategies with a clear understanding of your financial goals and risk tolerance. Ensure you seek appropriate advice and consider all the risks before making any investment decisions.

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This article is for information purposes only – should not be perceived as financial advice. We recommend you should always speak to a financial adviser before making any investment decisions.

Please note, past performance is not a reliable indicator to future returns. Your investment may fall as well as rise, and you may not get back what you put in.